This advertisement represents the "Thinker" because it has practical information that would make a consumer who is health conscious want to buy it. It mentions that you can lower your cholesterol in 6 weeks and advertises its whole grains as a healthy choice for a consumer. This fits in with the thinker because for someone looking for value and healthy choices, this product is the right cereal to buy. Since Thinkers tend to be more conservative and look for quality and value in a product, this cereal ad definitely gives a consumer a better buy than Fruit Loops.
The above picture is an advertisement from Neiman Marcus and it represents my secondary VALs category the "Striver." I think this ad represents the fun loving and trendy girl who loves to show off what she buys. The four watches on her arm suggest that she is over the top and showing off her purchases. Also the look on her face seems to be suggesting that she is a little full of herself and wealthy. These are all characteristics of the Striver. The girl in the ad is definitely demonstrating her ability to buy.
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